I had a really clear idea of how I wanted to organize the Spice Alley website content for user experience and for SEO purposes. After drafting a content outline and basic sitemap, I started to put together wireframes.

The Reverb mobile dev team came to me with a project. Our app had nearly 60 empty state screens that could use a little love. I got together with our head graphic designer who also happened to be a phenomenal illustrator.